Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
email marketing articles
Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.
The ideal time to send emails will vary by individual recipient—so don’t guess at the best time to hit “Schedule”. Learn how Smart Send optimises for each recipient to maximise your email open rate.
Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.